SiriusXM has acquired Automatic, the maker of the Automatic Pro and Automatic Lite connected car OBD-II port accessories. The deal is acknowledged by SiriusXM CFO David Frear to be worth a little north of $100 million, and SiriusXM and Automatic both note in releases announcing the news that the brand will remain separate, and Automatic’s products and team will remain focused on the same mission. For Automatic users, the change won’t provide any disruption to their device use, Automatic says.
The acquisition of Automatic adds to SiriusXM’s connected car product offerings, and means that the company remains more relevant in a world where users are increasingly relying on smartphone-based media services for in-car entertainment.
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