Akadeum Life Sciences is doing something that most biotechs don’t, says CEO Brandon McNaugton: practicing the lean startup method, which puts a heavy focus on customer discovery and feedback.

It was this process of talking to customers that inspired Ann Arbor, MI-based Akadeum to develop the Application Discovery Program, a tool it uses to help customers with their research that we’ll delve deeper into in a minute. It’s an ambitious undertaking for a startup that is already working to change the way cell sorting is performed and thought about.

In scientific and medical research, cells often must be separated from their surroundings—T-cells from blood, for example—before they can be studied. McNaughton says current cell separation methods can be time-consuming, costly, and damaging to cells.

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