Clinc co-founder and CEO Jason Mars just announced the company is expanding to a third vertical: Automotive. The company, which started in fintech and recently unveiled a product for drive-thru restaurants, is aiming its voice AI service at the automotive industry. The idea is to give automakers a platform that they can integrate into their vehicles that will allow drivers to control and interact with their vehicles through natural language.

Launching alongside the new product, Clinc also revealed a platform to give developers access to the conversational AI. The company says it’s easy enough for developers with little to no experience in machine learning to build with Clinc’s products.

Clinc’s conversational AI is fantastic and the company’s products in other verticals show that if it’s used by automakers, the technology could usher in a new wave of user interfaces. This is not Siri.

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